NBA Collection by Lokai
There’s no greater example of finding balance than seen in the remarkable players of the NBA. Inspired by the resilience and uncompromising determination of these athletes, my team and I developed this campaign for Lokai and the NBA as a reminder of the strength we all carry in the game of life.
Images by Lia Lanzo
Aim High, Expect Victory
The best NBA players know that it takes more than doing your best to be MVP. Across assets for Lokai’s marketing channels, our team thought of the bracelets as a symbolic “coach” for our wearers.
Champions are made from persistence, ambition, and hard work. The NBA Collection by Lokai motivates wearers to embody the strength of their favorite teams on the journey to greatness. Don’t give up when the game’s just getting started.
WNBA Lokai
Expanding upon the NBA Collection, Lokai released a special edition WNBA Lokai, celebrating the legacy on and off the court of the WNBA.
Images by Lia Lanzo
Play Hard, Push Limits
Drawing on the anticipation from Lokai’s previous NBA drop, I penned the following line as a core thesis to this limited-edition bracelet.
It’s what you do today that will guarantee your win tomorrow. Wear the WNBA Lokai as a daily reminder to celebrate the legacy of the WNBA and to shatter the status quo.
Credits
Creative Director: Caitlin Kennedy Bradley
Photographer: Lia Lanzo