Wear Your Cause with the Cause Collection
The Lokai Cause Collection features an assortment of multicolor bracelets, all benefiting different charities. Understanding that a connection to any one of these causes carries a meaningful backstory for wearers, our team viewed these bracelets as a symbol of hope during times of adversity.
Images by Lia Lanzo
Tell your story of highs and lows
With this campaign, I wanted to suggest the idea that wearing your stack of Lokai bracelets is a visual depiction of your life’s story. When looking down at your wrist, you could identify with the highs and lows you’ve lived to get to where you are today.
Share your story of triumphs and setbacks with a Lokai from the Cause Collection. Together, we can find balance in between these moments, while giving back to organizations that make a difference. Mix and stack these bracelets together, and show others a colorful representation of your life’s journey so far.
Social campaign
For this campaign, I worked with Lokai’s charity partners in telling the story of their impact to our followers. I even had the opportunity to organize media kits for celebrity talent like Cindy Crawford and Emma Roberts.
Selected email copy
Credits
Creative Director: Caitlin Kennedy Bradley
Graphic Designer: Lily Fulop
Photographer: Lia Lanzo